THE EXPERIENCE OF THE PRESS OPERATIONS TEAM IN A MULTISPORT EVENT: THE CASE OF “PATRAS 2019” MEDITERRANEAN BEACH GAMES

Abstract

Sports journalists are an essential element of any sport organization. In a sport event, particularly in the case of a Multisport Event, journalists play a fundamental role as with their work, they have the responsibility not only to entertain, but also to inform people about what is happening within the world of sports. Previous work in the literature (Billings & Hardin, 2015; Bradshaw & Minogue, 2020) show that, having a strong Press Operations team inside the Organizing Committee, can have a positive impact on the satisfaction level of the accredited journalists and therefore can influence the media to present a positive image of the event to the public. The aim of the current study is to examine how Press Operations team could be a strategic lever for the successful outcome of the Multisport events. To this end, in this study, the case of “Patras 2019” Mediterranean Beach Games will be examined.