Advances in metrics and e-commerce evaluation techniques

Abstract

The “Abstract” chapter starts with an attempt to define Analytics and Analytics application characteristics and scope and present the overlap of Analytics with existing sections of Informatics. It continues with the definition of the goals of this work, a short mention of the evolution steps the developed software underwent, and the way Big Data and Social Media can enhance information. It explains methods and techniques that achieve these goals. The workflow and the necessary functionalities are listed. Then it summarizes the problem of why accurate performance measuring is necessary for a web or e-commerce application, the steps taken in order to achieve creating an innovative system as a basis for evaluating the web site and providing a usable tool to the administrators to produce visuals and statistics. Shortly describes the needs of an e-commerce site in terms of operational insight and describes the initial approach of the LFA produced.