Qatar's experience in promoting the olympic culture

Abstract

This study focusses on what are Qatar’s experiences in promoting Olympic Culture and how is effective with consideration the country now is applying to host the 2032 Olympic Games. This qualitative research used an interpretive humanistic theoretical framework and gathered data by conducting semi-structured interviews with the Executive Director of the Qatar Olympic Academy, Mr. Saif Al-Nuaimi, and Dr. Ali Al-Bakry, Head of the Sports Development of the Qatar Olympic Academy. In addition, the Head of Sport Sciences, at Qatar University Dr, Mahfoud Amara. Findings suggest that Olympic Culture can always be promoted through global programs, which include promoting the Olympic values of athletes, coaches, officials, parents, and the public through Media. Spreading Olympic Culture and implanting Olympic Values is one of the most important goals of the Academy and a fundamental pillar, which was one of the most important reasons for the establishment of the Qatar Olympic Academy. Finally, recommendations are stated and it is suggested that The Ministry of Education and Higher Education should undertake a process of developing the Physical Education curriculum and integrating Olympic Education into this curriculum, as a more sustainable initiative in the development process and they should benefit from the New Zealand experience. Moreover, the Qatar Olympic Academy should do more in terms of promoting the spread of Olympic Culture through the media. Qatar Olympic Academy must activate the approved organizational structure in order to carry out all applicable initiatives and to complete the courses as required.